Snow activities and frozen landscapes bring relief to Kashmir’s tourism sector
Kashmir’s winter tourism industry is witnessing a welcome revival as tourists from across India arrive to experience the Valley’s snow-covered landscapes. Popular destinations such as Gulmarg and the frozen waterfall at Drung have emerged as major attractions this season.
Tour operators report a steady rise in bookings, particularly for skiing, snowboarding, and heli-skiing in Gulmarg. Hotels and houseboats are witnessing improved occupancy rates, providing much-needed economic relief after years of uncertainty.
Local businesses, including taxi operators, guides, and handicraft sellers, have also benefited from the tourist influx. “This winter has brought hope back to many families dependent on tourism,” said a hotelier in Gulmarg.
Authorities have taken steps to ensure smooth tourist movement by improving road connectivity, maintaining power supply, and enhancing safety arrangements in key tourist zones.
Officials from the tourism department said promotional campaigns highlighting Kashmir’s winter charm have played a significant role in attracting visitors. Social media coverage of snow activities and scenic spots has further boosted interest.
Despite the positive trend, stakeholders stress the need for sustainable tourism practices to protect the fragile ecosystem. They also call for continued investment in infrastructure to make winter tourism a long-term economic pillar.
The growing tourist footfall signals renewed confidence in Kashmir as a safe and desirable travel destination.
Kashmir’s winter tourism industry is witnessing a welcome revival as tourists from across India arrive to experience the Valley’s snow-covered landscapes. Popular destinations such as Gulmarg and the frozen waterfall at Drung have emerged as major attractions this season.
Tour operators report a steady rise in bookings, particularly for skiing, snowboarding, and heli-skiing in Gulmarg. Hotels and houseboats are witnessing improved occupancy rates, providing much-needed economic relief after years of uncertainty.
Local businesses, including taxi operators, guides, and handicraft sellers, have also benefited from the tourist influx. “This winter has brought hope back to many families dependent on tourism,” said a hotelier in Gulmarg.
Authorities have taken steps to ensure smooth tourist movement by improving road connectivity, maintaining power supply, and enhancing safety arrangements in key tourist zones.
Officials from the tourism department said promotional campaigns highlighting Kashmir’s winter charm have played a significant role in attracting visitors. Social media coverage of snow activities and scenic spots has further boosted interest.
Despite the positive trend, stakeholders stress the need for sustainable tourism practices to protect the fragile ecosystem. They also call for continued investment in infrastructure to make winter tourism a long-term economic pillar.
The growing tourist footfall signals renewed confidence in Kashmir as a safe and desirable travel destination.
Comments
Post a Comment